CALLS TO ACTION
The easiest way to collect information
A call to action is quite literally something on your website that will prompt a visitor to act. The first step to creating a call to action is having a goal in mind. Are you trying to collect emails? Do you want visitors to sign up for a free consultation? Are you hosting a workshop on how to properly maintain an Air Conditioning unit? The second step is creating a catchy item on your website that will prompt the user to complete the action. Calls to action need to be easy to find, easy to read, and easy to understand. A call to action needs to be as simple as possible for else users will close out of the window.
- Do you currently have an easy way to collect information on your website?
- Do you have a goal in mind for users?
- Do you have a promotion to incentivize visitors?
Step 1: If you aren’t already collecting information, do so!
A call to action can be as simple as a sign-up form. If you are trying to collect email addresses for your mailing list, have a quick and easy way for someone to enter their email.
Step 2. Make the Call to Action front and center.
Information gathering tools need to be easy to find. A call to action should not be at the bottom, or middle of the page. When a user connects to your website, the call to action will be the first thing they see, making it easy to complete the task ahead of them. Whether it be signing up for a free consultation, or something as simple as collect emails, the call to action should be ready and available to users.
Step 3. Have the Call to Action synced to your email.
When someone signs up on your website, you need to know right away. Typically, you can sync your site to your email so you can be alerted the moment someone completes the action. Plus, have it in your email will keep everything organized!
HVAC Growth is committed to helping owners, nation-wide, increase revenue through digital strategy and customer-retention.
Contact your local HVAC Growth Specialist for more information!