THE IMPORTANCE OF SERVICE-SPECIFIC SEO
Where do your services rank on a Google page?
When someone searches for an HVAC company they aren’t searching for ‘HVAC company near me’. Instead they are searching for the specific service—A/C unit repair, water heat repair, furnace repair, etc. 90% of Google clicks come from the first page alone, and it’s important for your site to show up – how else will someone fine you? By having strong Search Engine Optimization (SEO) your site will be at the top of the page and customers will be flooding your phones.
- Do you have different pages for different services?
- Do you know where you rank on a Google page?
- Do you know ways to improve your SEO?
Step 1: Create separate pages for your site.
If you don’t already have them, have different pages on your site highlighting all of your services. The better your website is organized the easier it is for someone to find what they are looking for.
Step 2. Find out where your services rank on a Google page.
When you search for your site and services on Google where to rank? If you search in a regular search engine your site will come up on top because Google will adjust for sites you frequently visit. However, try searching for your site in an incognito page. Start simple and type in the name of your company. Then try searching for specific services. Where do you come up?
Step 3. If you aren’t happy with the results, improve your SEO.
You are an HVAC expert, not an SEO or website expert. However, here at HVAC Growth we are the experts and we are happy to work on your site, make it more user friendly, and improve your SEO. Advertisements will put you at the top of a Google page, but without the ads running, you need to be at the top of the page organically. Definitely time to call in the experts!
HVAC Growth is committed to helping owners, nation-wide, increase revenue through digital strategy and customer-retention.
Contact your local HVAC Growth Specialist for more information!