PAY PER CLICK ADVERTISING
Is it worth it?
Every business deals with the decision of whether or not to advertise online AND how much they should spend on digital advertising. Pay per click advertising is when businesses will use companies such as Google, Bing, Yahoo, and Facebook to help drive traffic to their website. There is a fee to be paid with each click, and the fee will vary depending on the keyword. But remember, the more competitive the keyword, the higher the fee will be.
- Do you need immediate traffic to your website?
- Do you want to target a specific demographic or location?
- Do you want to take advantage of Retargeting your ads so that it is only seen by those who are most likely to click?
Step 1: Research the best ad keywords for your site
By knowing the best keywords applicable to your site you won’t be wasting your money. When a customer searches for something specific and your site comes up, they will know they found the right company!
Step 2. Have a Call to Action.
No matter what happens, your business will still pay for a click even if it is not the type of visitor doesn’t make a purchase. By having the proper call to action customers are more inclined to continue on your website and make a purchasing decision.
Step 3. Combine Ad channels like Google and Facebook when starting a campaign to reach your audience.
Facebook and Google have turned into commonly used action-verbs…use that to your advantage! By hitting two of the most popular websites on the internet you are guaranteed to reach your target audience.
HVAC Growth is committed to helping owners, nation-wide, increase revenue through digital strategy and customer-retention.
Contact your local HVAC Growth Specialist for more information!