HVAC Case Study



HVAC CLIENT CASE STUDY

DATA TAKEN FROM 1/1/17-3/1/2017 (UPDATED EVERY YEAR) FROM GOOGLE ANALYTICS, EMAIL CONTACT FORMS, PHONE TRACKING SOURCES, AND CONTACT FORM DATABASES. INFORMATION VALIDATED BY TEXT OR VOICE MESSAGE.

What gets measured, gets managed.

 SUMMARY 

We live by that adage. As marketers, our job is to receive data, analyze it, then make corrections and try again.

This case study is compiled from 2 HVAC client campaigns that ran during the first quarter of 2017. These metrics can be referenced in the clients Google Analytics for accuracy.

All of the campaigns used a combination of:

  • Google Adwords
  • Facebook Custom Audience
  • Search Engine Optimization
  • Location Landing Pages
  • Ad Landing Pages

Each client had a different ad budget, target audiences, and were in different NJ locations. Despite the numerous differences, both HVAC’s had greater than 2:1 ROI (return on investment), over the 60-day period.

One of the HVAC companies had over 5:1 ROI.

Example Google Analytics & Goal Completions

Actual ROI by HVAC

  • VAUGHAN HVAC
  • Stellitano HVAC

Actual ROI by HVAC

Group Average Return on Investment:

4x

Average Acquisition Cost:

(How much money HVAC companies need to spend through our advertisement mix to acquire a new client)

$60

LIFETIME CUSTOMER VALUE
The following case study was based on a conversion or customer generating $300 in revenues for an HVAC company.  This is an extremely conservative estimate and even with said CLV (customer lifetime value) the return on investment is on average 4 to 1.  Meaning for every dollar an HVAC company has spent on our campaign we have generated them 4x in revenue.

Conversions from Different Channels

Conversions are calls or emails to your business.  These leads came from the following channels.

34%

12%

31%

24%

16%

15%

TELL US ABOUT YOUR COMPANY